Referral Teams for NJ Brokers

Want more referrals?

We hold the license. You keep the upside.

Agents give you access to their referrals, and we manage all the logistics. If you've got underperforming agents or folks that need to step back, send them an invite to your team. We hold their license, while you retain the relationship upside.

Connection

Your brand is front & center as you monitor agents joining your team.

Commission

Earn more commission as your growing referral team sends you leads.

Commitment

Recruit back members of your team when they are ready to recommit.

The Details

How Referral Teams Work

All set up fees are currently waived to start a referral team brokered by General Referral — and it's likely you already know someone who would be a great fit. If one of your agents is retiring, considering leaving the real estate business, or even if you already have a referral agency, transitioning to a branded referral team is the perfect way to leverage our expertise and grow your core real estate business.

As broker of record, General Referral handles all administrative responsibilities for your referral team. From license renewals and commission payments to annual tax reporting. You earn more commission from referral leads, while freeing up marketing and training resources to support your most productive agents.

Benefits

Why Brokers Use General Referral

Get local leads from unaffiliated agents in our network.
We recruit newly licensed agents that you can add to your referral team.
Eliminate the risks, overhead & costs resulting from running your own referral company.
Increase the effectiveness of your marketing & training resources by focusing on your most productive agents.
Help less productive agents save money while still earning income with referrals they send to you.
Contact us to explore custom solutions for your referral team needs.

Straight Answers

Questions Brokers Ask Us

The honest answers, plus a look at exactly how it works behind the scenes.

Won't I lose my agents?

You're not losing agents — you're monetizing licenses that aren't producing. Your referral team has its own roster, so you always know who's on it, and we help you stay in touch. When an agent is ready to recommit to active real estate, recruit them right back. Here's exactly what your team roster looks like.

Setting up a referral group sounds complicated.

It isn't — because you're not setting one up. We handle everything: compliance, license holding, transaction management, and the logistics. Your agents transfer their license to General Referral and join your branded team. You don't file anything.

I don't have time to run a referral group.

You don't have to. The day-to-day — roster, invites, assigning delegated referrals — can be handed to your office manager or assistant with a Team Manager seat. And when an agent sends you a referral to place, assigning it takes a minute. See exactly how delegated referrals work.

Am I taking on legal or compliance risk?

No. Your referral team's agents hold their licenses with General Referral — we're the broker of record. License compliance, renewals, and reporting are our responsibility, not yours.

What does it cost me?

Nothing. There's no cost to you — just point your retiring or stepping-back agents to your referral team URL and we take it from there.

What does General Referral get out of this?

We make a small fee on each agent, so the more happy agents we help, the better for our company. Our incentives are aligned with yours: keep agents licensed, keep referrals flowing.

Is this a conflict of interest?

No. General Referral is not owned by or affiliated with any full-service brokerage, so we never compete for your clients. All referrals go to unrelated third parties — like you.

Ready for more referrals?

Call or text Joel to get your referral team set up.

(201) 263-4460 hello@generalreferral.com