The Referral Process

A brief overview of what it takes to succeed with a client as a referral agent.


1. Partner with top Agent(s)

A successful client referral usually means partnering with more than one full service agents. More choices lead to better outcomes. If you don’t have a partner, General Referral can match your client with highly qualified agents already in our network.

2. Setting Your Rate

Once you’ve identified the agents you are comfortable referring people to, it’s time to set expectations… splits, terms & follow-ups. 25% is a common rate. Each referral is different, but General Referral is available to conduct follow ups on your behalf.


3. Get it in Writing

All licensed parties (not the client), including their brokers, must memorialize the agreed upon terms in writing. General Referral handles putting this agreements in place.

4. PreparE Your Client

Explain who you are referring your client to and why you feel they are a good fit. Check-in for feedback with both sides after each initial partner agent meets your client.


5. Follow Up

Stay in the loop and make sure client expectations are being met. If not, step in to help make changes that will ensure a successful outcome. No time for follow-up? GR can handle this for you & make changes to ensure success.

6. Get Paid

If you’ve done everything else, this step should be easy. Never stop thinking about ways to add value!


Based on Your General Referral Plan

Sale Price Starter Essentials Pro
50 / 50 70 / 30 90 / 10
$150K $469 $657 $844
$300K $938 $1,313 $1,688
$450K $1,407 $1,969 $2,532
$600K $1,875 $2,625 $3,375
$750K $2,344 $3,282 $4,219
$900K $2,813 $3,938 $5,063
And up! ********Assumes 25% referral at 2.5% commission********