General Referral enables real estate salespeople to earn income in their spare time as referral agents.

We provide a simple and affordable alternative to holding a real estate license as a full service agent.


When an agent joins General Referral, right from the start they find an experience that is driven by simplicity. We put an end to the hours of paperwork, costly memberships and marathon meetings you find at other brokerages. As a referral only real estate agency, we’ve benefited from developing a referral agent-centric platform. From online referral submissions & emailed transaction updates, to text message reminders for state licensing deadlines. At General Referral, your license is on autopilot with automatically renewing memberships and direct deposit of the commissions you earn – the process couldn’t be easier.

Other real estate referral brokerages are an afterthought, receiving the bare minimum attention, while their full service corporate affiliate agency absorbs all of the resources.

General Referral is different; built for agents, without distraction.

Exceptional Service for Clients

For clients, the General Referral team recommends qualified full service agents suited to your specific real estate needs. We use a combination of powerful technology and stellar customer service to get it right.


Every agent is screened to ensure top-notch service and professionalism. We stay involved through the process to ensure you are satisfied with the service you receive and we’re always standing by to help if any issues arise. Placing consumers with qualified agents is what General Referral does. Let us be your personal human resources department for your next real estate transaction.

With all of the change we’re experiencing right now, this is something the industry really needs. Too many agents give up hope and leave. I think General Referral is the perfect solution to help us retain talent we would otherwise lose.
— Janice G. (industry veteran)